How can you understand if your website is an excellent site, or what is a great site?
A good website is a site that works, if you have created your website to sell some items, you can say that your website is an excellent site if it does sell products.
* But are you offering as numerous items as an excellent site offers, or you are just selling a couple of items now and then?
* Are your sales pages great enouth to consider your site a great site?
* Do you have enough visitors to your site to consider it a great site?
* Do you have adequate return traffic or all your visitors are first time visitors?
* Do your visitors remain enough time to consider your website a good site?
* How can you understand for sure if your website is a good site?
* What sort of questions need to you be making to yourself to understand if your webite is an excellent website
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you looking for?
* What sort of visitors do you have?
* Which is your top priority?
* How should you mesure your success?
WHO CARES?
If the site comes from a business, then the web pages wear ´ t come from a single person, there ´ s not just one person that can say if you have a great website, so you will have to assemble individuals that are extremely interested
You will find the techno-geeks, the sales people, the public relations people, etc and so on and everybody of them will have their own idea of what is a good site
Once again as the website comes from ALL the business, the people on your business who care enough to judge the site, must be asked to sign up with the group and take some responsability about the design of the site
WHAT ARE YOU LOOKING FOR?
Every one of individuals who cares about the website will have their own concept of what they want out of a good website. A number of them will simply be talking on behalf of their own departments, however you need to force them to think on behalf of the company.
Every department can have their own objetives, goals and goals, every one has his own concept about what is an excellent site, however they need to think as a company, and the conclusion must satisfy the majority of them, and if you can, your must create a good website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every site has very first time visitors, returning visitors, curious, buyers, people that got here by mistake, individuals that spend a short time at the website, people that invest a very long time at the website, etc.
What type of visitors do you want, the ones that reveal more often, the ones that read the most pages, purchases more things, buys more frequently or spend the most money?
Which are the most important visitors for your business, to believe that you have an excellent site?
As soon as you get them you can be pleased that your website is a great site.
WHICH IS YOUR PRIORITY?
Once you know what everybody desires, you will have to prioritize everybody ´ s goals.
Will you pursue increasing gos to, offering more items per visit, provide more details about the company and it ´ s items, improving consumer complete satisfaction.
After a discussion that will depend on how many individuals is offering their own opinion about what cares most, you ´ ll end up with your own list of top priorities, and the ones that will not be pleased with their demand, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are telling you that your website is a great site, It depends .. 구글 검색 노출 .
* If your main top priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, but you can also utilize some javacript and or cookies.
* If your main objective is revenue then the sales will have the leading voice.
* If you are pursuing client fulfillment then you need to agree with the other members of your company how will you collect complete satisfaction information and how will you weigh it.
All the details that you collect must help you take service choices. It ´ s not a matter of getting as much information as you can, because too much info can be as bad as inadequate information.
Make certain that you continue determining your success, make it part of a continuous improvement process, because the web changes month after month.
Then you ´ ll truly be able to inform if your website is a good website.
Composed by Dr. 검색 엔진 최적화 Roberto A. Bonomi