© TSUFIT 2007
Did you catch the American Idol finals last year between Taylor Hicks and Catherine What’s Her Name? The one with the finest voice?
So numerous entrepreneurs waste their time and cash boasting about being the finest. “We offer the finest doohickeys …” “We provide the best consumer service …” ‘
It’s dopey to extol being the best! Why? ‘Cause
1. 뉴토끼 Everybody says it.
2. It’s most likely not true.
3. We do not believe you anyhow
However do not fret about it, ’cause
4. We’re not always searching for the best.
Take a look at vocalists. The most popular. The most liked. Are they the best? Rod Stewart’s what, 92? And still churning out struck albums! “Do You Think I’m Sexy?” No Rod. I do not. Not 30 years earlier when the tune came out and definitely not now. Somehow a geriatric Rod got to wiggle his assets on American Idol along with Taylor Hicks! Poor Catherine is doing a lame cameos on Ugly Betty.
The “It” Factor
In showbiz, there’s an expression “You’ve got ‘it’.” What’s “it”?
The reason they call it “it” is since it’s difficult to put it into words. It’s got something to do with charm, magnetism, the power to hold an audience and attract. Frankly, Rod Stewart never ever did it for me, however Elvis absolutely had “it”.
Access Your Inner Elvis
I just saw a film about Elvis’ life. Why are people so interested by Elvis? Why are they still telling me “Tsufit, I simply saw Elvis at a convenience store!” when he died before Britney Spears was born? Why? Since a personality that huge never ever dies.
Why was the guy such a star? Was it his look, his character, his voice, his music? It’s most likely all of those things– together with this magical thing called “it”, however even with Elvis, it took him a while to find his inner “it”.
In the film, a docu-drama (or shlock-u-drama), Elvis strolls into Sun Records, a small Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like yesterday’s news. Just another vocalist. A dime a lots.
It wasn’t a quickie, even for Elvis, to discover his initial voice. Eventually he did discover it.
What’s this got to make with business owners? Whatever!
You got ta find your initial voice. You got ta gain access to your Inner Elvis!
Do that and watch your star shine.
It’s probably all of those things– together with this wonderful thing called “it”, however even with Elvis, it took him a while to find his inner “it”.
In the film, a docu-drama (or shlock-u-drama), Elvis walks into Sun Records, a little Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like yesterday’s news. It wasn’t a quickie, even for Elvis, to find his original voice. You got ta gain access to your Inner Elvis!
© TSUFIT 2007